It just doesn’t make commercial sense to be doing that.”ĥ05’s experience with Game Pass is a success story Microsoft is spotlighting - meant for third parties as well as potential subscribers - as the service approaches its third year. “And the brutally honest answer is that the kind of CCUs that you need to generate are kind of out of our range, to be able to pay for those users on a cost-per-acquisition basis. “When we were talking about how to generate those kinds of, we were looking at ‘What will we have to do if we were doing it alone?’” Woodley said. That’s where Xbox Game Pass came in, and that’s why launching on that all-you-can-eat subscription service made sense, even when the game was going on sale the same day at $15. Not that Tim Woodley, the senior executive for global branding at publisher 505 Games, had a lot of money to throw around in the first place. That kind of problem isn’t solved simply by throwing more marketing money at it. This is the kind of video game that depends on large numbers of players, as opposed to buyers, on the very first day if it’s going to be worth anyone’s attention. In Laser League, teams of players activate neon-colored laser barriers and use them to trap or wipe out opponents on a futuristic playing field.
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